7-Eleven sets up Seven Premium base in Okinawa

The world’s largest convenience store chain 7-Eleven will be setting up a distribution base in Okinawa in order to supply to its regional markets. Seven & i Holdings plans on opening up to 250 outlets on the island starting in 2019 over the course of five years.

The hub is primarily to boost its domestic business while also expanding distribution for its in-house brand, Seven Premium.

“Asia is full of attractive markets including China,” said president Kazuyuki Furuya, Seven & i Holdings. Seven Premium was launched back in 2007 and has since expanded its range to cover 3,600 items. The company plans on growing its range to include 4,200 items with a target revenue of USd13.6 billion by 2019.

According to Furuya, Okinawa has traditionally been an off-putting market for the chain, but because it is logistically sound with an advance port, it is the most ideal location for distribution into neighbouring countries.

Currently, 7-Eleven Japan provides to more than 50,000 outlets in Asia Pacific, including 19,423 in its home country.

“Okinawa’s ideal location would allow us to efficiently deploy our Seven Premium brand to Asian markets,” a company spokesperson told Nikkei Asian Review.

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